{"id":650,"date":"2024-06-20T19:04:30","date_gmt":"2024-06-21T01:04:30","guid":{"rendered":"https:\/\/bustum.hostingwebgdl.com\/expleintoon\/?p=650"},"modified":"2025-07-04T00:59:03","modified_gmt":"2025-07-04T06:59:03","slug":"que-es-el-social-selling-y-por-que-debes-aplicarlo-en-tu-empresa","status":"publish","type":"post","link":"https:\/\/explaintoon.co\/en\/que-es-el-social-selling-y-por-que-debes-aplicarlo-en-tu-empresa\/","title":{"rendered":"What is social selling and why should you apply it in your company?"},"content":{"rendered":"

Surely you have heard that some companies run something called social selling and this may sound like social media campaigns to you, and the reality is that it is not that.\u00a0<\/p>\r\n\r\n\r\n\r\n

What is social selling?<\/strong><\/p>\r\n\r\n\r\n\r\n

El Social\u00a0selling\u00a0o venta social consiste en utilizar las redes sociales para encontrar, conectar y fidelizar las relaciones con tus clientes potenciales.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n

El objetivo es atraer el inter\u00e9s del sector y as\u00ed lograr un\u00a0engagement continuo y duradero que los acerque a cerrar ventas.\u00a0<\/p>\r\n\r\n\r\n\r\n

If you have a Facebook page, LinkedIn profile, or Instagram account for professional purposes, you're practically already involved in social selling. But the perfect social network to practice social selling is definitely Linkedin, since, unlike most networks, which are leisure networks, Linkedin is a professional network.\u00a0<\/p>\r\n\r\n\r\n\r\n

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How to do social selling?\u00a0\u00a0<\/strong><\/p>\r\n\r\n\r\n\r\n

Primero comencemos definiendo que social selling\u00a0no es spamear a tus contactos a trav\u00e9s de mensajes o posts invasivos.\u00a0<\/p>\r\n\r\n\r\n\r\n

Doing social selling is publishing content that is of high interest to your target audience, gradually gaining notoriety and positioning as an expert on the topic. Once this positioning has been generated, then you can begin to execute some commercial approaches.\u00a0<\/p>\r\n\r\n\r\n\r\n

According to LinkedIn Sales Solutions, 92% of B2B buyers engage with professionals who they think are leaders in their industries.\u00a0\u00a0<\/em><\/p>\r\n\r\n\r\n\r\n

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So,<\/strong> What should I do in social selling?\u00a0<\/strong><\/p>\r\n\r\n\r\n\r\n

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  1. Identify your target audience, and the social networks they use.\u00a0<\/li>\r\n\r\n\r\n\r\n
  2. Create a professional personal brand or be supported by a brand.\u00a0\u00a0<\/li>\r\n\r\n\r\n\r\n
  3. Create original content videos, articles, publications or surveys, as well as share content from other trusted sources to affirm your credibility within the sector.\u00a0<\/li>\r\n\r\n\r\n\r\n
  4. Position yourself as an industry expert and interact with your target audience so that your services are in their mind.\u00a0<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

    Does your company still not do Social Selling? Then it's time to worry, and now I'll tell you why...\u00a0<\/strong><\/p>\r\n\r\n\r\n\r\n